Mass Gentling Facility

National Wild Horse and Burro Mass Gentling and Research Facility (MGRF)

Tucumcari, New Mexico

Innovating for Animals

Mustang Camp, a NM 501(c)3 equine rescue

Pilot Project: Mass Gentling and Research Facility - Milan, NM

AUTHORS: Dr. Patricia Irick, Ph.D. and John E. Irick, C.P.A. Retired

UPDATE: 02/13/2019 Moving project to Milan, instead of Tucumcari

Definition of Gentling

Gentling is the taming of wild equine in preparation for them to be handled by ordinary horse-owners.

Mustang Camp’s Vision for Gentling

To make significant numbers of wild horses and burros more adoptable through the application of modern training technology.

Reason for This Pilot

Constant reproduction of feral animals on public lands creates competition for forage and impacts to water sources. In order to manage this competition, feral animals are removed. Passionate wild horse advocates fight these removals and demand that the animals removed are treated humanely. Adoption and training of unhandled feral animals is beyond the skill level of most horse enthusiasts. Pre-adoption training effectively lowers the barriers to adoption by increasing safety, making animals friendly, and lessening the need for high strong fences. Pre-adoption training, informed by learning-theory, is the most humane and effective training method.

Solution To Problem

Mustang Camp seeks to add value to a significant number of wild horses and burros by training them to transition into a life with people, then finding adoptive homes to care for them. Our contribution is a training protocol based in current learning theory combined with a modern system of managing the training process. This is a potential break-through towards solving the problem.

Purpose of Pilot

This pilot project will demonstrate the commercial viability of mustang training and allow scale related problems to emerge and be solved at a manageable level on the path to deployment of a 1000 animal / year facility. This is our next step following 10 years of development where we proved the concept of a generalized and safe training protocol applicable to all equines. We are ready to venture into the issues of personnel training and retention, facility design, and large-scale process management. We are proposing to start a 200-horse training facility in the vicinity of Milan, NM.


The original goal was identified in 2011 as “The Value-Add Model for Mustang Management”. We proposed a scalable mustang training and adoption “factory” that could be replicated anywhere. With each day of training, the horse becomes tamer and more tractable to human control. The value of the horse increases beyond the adoption fee and the potential adopter responds to the added value by adopting from the pool of gentled animals. We proposed this to the BLM in 2011.

We did not get funded to explore this idea at that time, but we did get access to animals through the Mustang Heritage Foundation (MHF). At this same time, we were already providing adoption and training services to the US Forest Service. We started taking BLM horses through the MHF in 2012. Our remote location proved to be a problem for both getting and placing animals, but we continued working and we tried seasonally relocating to meet demand.

Our biggest and most perennial problems centered around keeping experienced trainers, unpredictable fluctuations in the availability of animals, and cash flow. The actual training and adoptions were never significant problems. Over the course of transitioning almost 500 animals, we have a well developed and documented set of training and adoption protocols.

The American Society for Protection of Animals and the Albert Schweitzer Animal Welfare Fund helped us expand our facilities. When the MHF had to temporarily close their program, we became a licensed equine rescue with the New Mexico Livestock Board (NMLB) and started taking feral horses for training and placement. Our funding had to come from donations from supporters and help from the Humane Society of McKinley County - Equine Aid and the Animal Protection of New Mexico. The majority of our animals in training and adoption are currently coming through these state level programs.

The vision of the Value-Add Model was renewed when we saw there was a potential for the BLM to consider our program at a higher level. The BLM issued a Request for Information DOILFBO18003 asking for proposals to train 1000 horses in 2019. We knew we could do it, if we had the right facility.

No one has ever done this. No single facility gets 1000 horses, wild or trained, adopted within one year. The total number of all BLM adoptions is only 3,500 animals. It makes more sense to us, to do a pilot project for 200 horses. At that scale, problems can be identified, solutions found, and the process perfected before scaling up to full size when the time is right. We decided to seek other funding to attempt a 200 horse pilot project that will eventually become the nucleus of the full 1000 horse gentling and adoption facility.

Pilot Project Plan

  1. $370,000 in cash and material contributions is raised to initiate the project.
  2. A covered training facility is built in a more accessible location near good markets.
  3. Mustang Camp moves to the new facility and immediately starts training horses, initially employing 7 people.
  4. The Mustang Heritage Foundation supplies the horses through their Storefront program.
  5. Mustang Camp gets 5 horses per week trained and adopted, documenting the process for systematic improvement and replication.

Pilot Focus and Criteria

This pilot will answer several questions beyond simple economic feasibility.

  1. How will an engineered environment affect the number of days required to train a horse?
  2. What are the benefits to the efficiency of the process of paying trainers rather than relying on volunteers?
  3. How many marketing areas will it require to absorb five horses per week?
  4. Can the Wild Horse and Burro program provide a steady supply of quality animals?

Risks of the Pilot

The major risk to this pilot deployment is that the knowledge and drive to complete it reside principally in two individual people. The Board of Directors will need to focus on quickly building and implementing a succession plan for these key people, John and Patricia Irick.

The second major risk is that the BLM may have a change of policy or funding that terminates the availability to get horses or get paid to place horses. Mustang Camp has had several points in time where their plans were stymied by lack of animals. This risk is not controllable, even with a contract from the government to supply horses. The Mustang Heritage Foundation has indicated it will reserve 200 horses for us. Mustang Camp has developed relationships with other agencies and organizations to have alternative sources of animals, but this must be extended as much as possible.

Various kinds of accidents could happen in a system with so many moving parts. Sick horses, rattlesnakes, vehicle accidents, and tornadoes are not unexpected in an environment where many horses are being trained and transported on the edge of the prairie ecosystem. Extreme weather could also impact the availability of hay, impacting both cost of operation and adopter ability to care for their animals. The facility must have adequate insurance.

Success Criteria and Metrics

The Success Criteria and Metrics section defines the pilot’s success criteria and the specific measurements that will be taken to determine the level of success. The success criteria are as follows:

  • The training system must yield no less than five horses per week. This should be evident by the time 100 horses have been processed in the pilot.
  • The adoption system must place no less than five horses per week. An accumulation of trained but unadopted horses is a signal of failure of this component. At no time, should there be more than 50 finished sound horses on the property.
  • $1200 received per horse must cover the cost of operations. The financial report for each month must verify the project is staying within budget.
  • The intake corrals must not be empty of horses due to procurement problems. This criteria will be judged a success if at no time, the trainers are set back by a lack of fresh horses. Agreements for procurement will take place as far in advance as practical.
  • Failed adoptions must remain below 15%. Failed adoptions jam the system and result having more horses to place. Horses returned from failed adoptions count as finished horses in our holding unless they require retraining.
  • The BLM and MHF must be satisfied with adoption procedures and paper processing. The Board of Directors will inquire quarterly about our process with these agencies and direct improvements needed.
  • After 200 horses, the Mustang Camp balance sheet must show more reserves than it started with.
  • Employees are choosing to remain with the project, building a team of professional quality trainers. If after 200 horses, the trainers are eager for more, it will be a success.
  • Key employees will have been identified to be incubated to take over management of the project.

Rollback Plan

If Mustang Camp fails to meet the criteria for success set out above and the Board of Directors is pessimistic about the possibility of rapidly improving or solving production problems, it shall return to the pre-deployment state of a smaller scale operation using volunteers. In the case of business failure, 501(c)3 animal charity assets are to be given to other non-profit licensed equine rescues.

Value to local community:

  • Creates jobs
  • Creates a Western-themed heritage-tourism opportunity for town
  • Educational opportunity based in learning theory and animal training technology
  • National and International volunteers, students, and interns
  • Requires up to 30 tons of hay per month, creating a new hay market
  • Requires service of local Veterinarians and Farriers
  • Environmentally clean service industry adding value to resource
  • All revenue comes from outside the community
  • All expenditures are to the local economy
  • Doesn’t compete with any existing business

BLM Wild Horse and Burro

Holding Facilities

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